Our Story
Filtering
the Noise
Why we built
CHEKI CHEKI
The beauty industry isn't suffering from a lack of products — it's drowning in noise. We watched our girlfriends cycle through viral products that never lived up to the hype. We watched our mothers struggle to feel beautiful without time to decode confusing trends.
Every holiday, gifting makeup was a nightmare — terrified of picking the wrong shade, usually wasting money on something that went unused.
"So we decided to build a shortcut. Not another beauty brand — a curation engine."
As students studying Marketing Analytics in New York, we curated the absolute Top 5 most universally flattering, highly-rated full-size Asian Beauty hits into one stunning PR package.
The people behind
Season 01: Serendipity
Two students. One obsession with cutting through the noise.
Will
Studying Marketing Analytics in New York. Founded CHEKI CHEKI after watching the people he cared about waste money navigating the chaos of the beauty industry. Built a data-driven shortcut so no one has to.
Kevin
Years of deep expertise in the beauty industry supply chain. Kevin sources every product with an insider's eye — vetting manufacturers, quality, and authenticity so each box contains only what it promises.
All Killer, No Filler
Every product is a full-size, cult-status hit. No travel minis. No clearance stock. No compromises. Ever.
Curated by Data
Each product passes our multi-platform filter — TikTok virality, Xiaohongshu ratings, Sephora rank — before earning a place.
Radical Transparency
The Golden Ticket is live-streamed. Purchased publicly. Under your real name. No gimmicks. No fine print. Ever.
Season 01: Serendipity
Five full-size viral A-Beauty hits. One extraordinary golden ticket moment. Never restocked.
Shop Season 01